Article

World Consumer Rights Day

March 13, 2026

In the context of World Consumer Rights Day, we analyze the amendments introduced by Legislative Decree No. 1729 to the Consumer Protection and Defense Code, which incorporate the prohibition of so-called “dark patterns” in digital environments. This report reviews the scope of this regulation, the challenges posed by its interpretation, and the importance of applying clear criteria that allow for the protection of consumers without affecting the development and innovation of e-commerce.